As I slog through by unread blogs, I see that Business Pundit asks this question in his post: The "Gifted" VCR Repair Lady. Is It Unethical to Sell to An Idiot?. It's an interesting read. Surely we've all found ourselves in those situations where we think someone is doing something incredibly dumb. Where's the line and what about the outliers? At what point does giving the customer what they want become taking advantage of the customer?