Purpose Driven - Business?

In a series of Fast Company blog entries, author John Moore takes his marketing book, Tribal Knowledge, and mashes it up with Rick Warren's The Purpose Driven Church to come up with Eeght myths about growing businesses.

It's and interesting read and interesting use of The Purpose Driven Church. I also liked the "piggyback on saddleback" tagline. You can read the parts here: Part 1, Part 2, Part 3.